we are tired of outdoor ad performance being based on misleading assumptions
Drakoneye
The unique combination of a camera, a small computer and an algorithm offers a way to measure the visibility of objects, -such as ads.
Acting without an understanding is silly and it is difficult to gain understanding unless you measure. From Redrakon we get data whether our display reaches the right people and how they react
Jukka Kurttila
CDO Finlayson
Benefits
Redrakon provides you accurate measurements for how your exact communication such as a marketing campaign performs
Views
How many views your object has gotten
Gender
How many women or men have seen it
Age
How old are the people that have seen it
Emotions
What emotional state people are in while looking at the object in question
we respect the privacy of each individual passing by the device which means no viewers can be identified (patent pending)
